SC Johnson Updates Tagline

 SC Johnson is updating its identity and “putting a spotlight on its purpose” by adopting a new tagline. Since 1998, SCJ has referred to itself as “A Family Company.” Now, it will be known as a “A Family Company at Work for a Better World.”
 
Officials contend the extended phrase serves as a reminder that it holds itself to a higher standard.
 
“SC Johnson has a long legacy as a family company committed to doing what's right, for our consumers, communities and the environment,” said Fisk Johnson, chairman and CEO of SC Johnson. “This is something we have been doing for generations, and we want people to know more about the many ways we are at work for a better world.”